Disguise Launches GX 3+ Media Server Built on NVIDIA Blackwell GPU

Photo Credit: Disguise

LONDON, September 3, 2025 (TECH INFO SCENE) — Technology company Disguise has announced the launch of the GX 3+, a media server designed to deliver a 175% increase in generative graphics power compared to its predecessor. The product is available for pre-order and is expected to ship in the fourth quarter of 2025.

The GX 3+ is built on NVIDIA’s Blackwell GPU architecture and includes 96GB of VRAM, which the company stated in a press release removes bottlenecks that have historically constrained high-resolution productions. Each unit will also include a two-year Notch playback license, providing access to Notch 1.0 for generative content playback.

According to Disguise, in addition to increased memory, the GX 3+ is engineered to handle 40% more video layers at 4K DCI 30fps in Designer projects than the GX 3. This allows creators to produce more complex visuals, use real-time global illumination, and integrate advanced ray tracing and fluid simulations into live productions.

“Our GX range has already powered everything from Adele’s Guinness World Record-breaking Munich residency, to Coldplay’s multi-year Music Of The Spheres tour. With the GX 3+, we are introducing a fundamental shift with the NVIDIA Blackwell GPU that will enable creative teams to expand their horizons and redefine what’s possible when it comes to live entertainment visuals. Whatever your vision, with the GX 3+ you’ll have all the power needed to go from screen to stage without compromise. The only limit is your imagination,” said Tom Rockhill, Chief Operating Officer of Disguise.

Notch also commented on the launch. “Notch 1.0 represents three years of forward-thinking development, built with next-generation GPU architecture in mind. Its state-of-the-art NURA rendering system brings new levels of rendering fidelity alongside vastly improved scales. The convergence of the GX 3+ and Notch 1.0 creates a pivotal moment where creative possibilities leap ahead of current industry standards. Coupled with Disguise’s full ecosystem and 20+ year heritage in driving the biggest live events and experiences in the world, this will give users the opportunity to explore the full creative potential of Notch’s new tools using an established workflow, and step into the future of generative content,” said Luke Malcolm, Co-Founder and COO of Notch.

Key features of the GX 3+ include lower output latency through RenderStream Local, support for IP-based production environments with ST 2110 video output and capture, and bundled access to ready-to-use Notch blocks created by Disguise’s Creative Services team.

For more information, visit www.disguise.one/en.

Source: Disguise