Peloton Appoints Megan Imbres as Chief Marketing Officer and Promotes Francis Shanahan to Chief Technology Officer

Megan Imbres, Chief Marketing Officer, Peloton • Photo Credit: Peloton

NEW YORK, June 13, 2025 (TECH INFO SCENE) — Fitness technology company Peloton Interactive, Inc. has announced the appointment of Megan Imbres as Chief Marketing Officer and the promotion of Francis Shanahan to the newly created role of Chief Technology Officer.

Imbres will join Peloton on July 7, overseeing global brand and product marketing, growth marketing, creative, consumer insights, and member engagement. Imbres brings over 20 years of experience with direct-to-consumer brands and has held senior roles at companies including Apple, Netflix, Amazon Ads, and Quibi. She will report to Chief Executive Officer Peter Stern.

Shanahan, previously Senior Vice President of Connected Fitness Software, will now serve as Chief Technology Officer, reporting to Chief Product Officer Nick Caldwell. In his new role, Shanahan will lead Peloton’s engineering and technical teams, oversee the customer-facing AI innovation strategy, guide product architecture, and ensure scalable systems performance.

"Megan’s experience in growing direct-to-consumer subscription businesses, her creative instincts, and her track record of delivering culturally resonant campaigns will propel us on our path towards growth. I look forward to working alongside her and our fantastic marketing organization as we deepen our connection with our millions of existing Members and meet millions of new ones," said Peter Stern, CEO of Peloton.

"Francis has been an instrumental partner in our product organization and understands the important role AI plays in our connected fitness ecosystem. In addition to being steeped in the exact innovation that we’ll need to realize our potential in this next chapter, he’s also an incredible ambassador for our brand as an ultra-marathon runner for whom endurance and performance training is deeply personal," said Nick Caldwell, Chief Product Officer of Peloton.

Peloton stated that these leadership changes are intended to strengthen the company’s creative and technical strategies to enhance member experiences and drive growth. For more information, visit www.onepeloton.com.

Source: Peloton